Demo · CX Analytics & Conversation Intelligence

CX Analytics & Conversation Intelligence

This demo shows how Attar Insight's Audio & Conversation Intelligence could turn your calls, WhatsApp chats, and tickets into structured insight: top complaint drivers, repeat-contact patterns, and CX actions that actually reduce friction for your customers.

Choose a demo scenario

Imagine you are the Head of Customer Experience or a Contact Center Manager. You want to know, quickly:

Why are customers complaining this week?
Which branches or channels are creating repeat contacts?
How is First Contact Resolution trending?
What could we fix in scripts, routing, or SOPs?

In a real deployment

Attar Insight’s Audio Intelligence would continuously:

Transcribe calls and WhatsApp voice notes (Arabic + English)
Detect topics, intents, sentiments, and complaint tags
Feed dashboards, alerts, and CX Copilots for your team

Instead of sampling a few calls, you can know the unknown across thousands of conversations every month.

Where CX Copilot fits

On top of this intelligence, we can deploy a CX Copilot that lets you ask questions like:

“Show me the top complaint reasons this week.”
“Which product has the lowest satisfaction score?”
“Where are we losing FCR in WhatsApp vs. phone?”

That's what we're simulating on the right side.

Simulated CX Intelligence Copilot

Persona: Head of CX / CX Leader. Click a question to see how they might use the Copilot.

Demo only

What are the top complaint drivers this week?

Based on the latest batch of call and WhatsApp transcripts, your top complaint drivers this week are: 1) Delayed case resolution and follow-up (31% of complaint-tagged interactions) 2) Confusion about refund and replacement policy (24%) 3) Difficulty reaching the right department on the first try (19%) 4) App / portal login and password issues (14%) 5) Branch-specific service delays in Jeddah North and Riyadh East (12%) In a live deployment, these themes would be updated continuously as new conversations are transcribed and analyzed by Attar Insight's Audio Intelligence pipeline.

Try these example questions:

In production, this Copilot would sit on top of real-time conversation data, CRM context, and internal policies — so both CX leaders and agents can explore issues instead of waiting for monthly reports.

Example CX Intelligence Dashboard (simulated)

This is a conceptual snapshot of what you could see by combining Audio Intelligence + CX Analytics — based on your own calls and digital conversations.

Conceptual only · Not live data

Total interactions (week)

3,482

Calls + WhatsApp + chat

Complaint-tagged

612

18% of total

Estimated FCR (all channels)

69%

+5 pts vs. last month

Avg sentiment score

3.7 / 5

Trending slightly positive

Top complaint themes

Delayed resolution / follow-up31%
Refund & replacement policy confusion24%
Routing / IVR frustration19%
Digital channel login issues14%
Branch-specific delays12%

Channel mix (by volume)

Phone calls52%
WhatsApp28%
Web chat12%
Email / tickets8%

A live view would help you decide where to invest in better Knowledge Copilot, staffing, or self-service journeys.

From complaints to CX actions

Insights only matter if they change how you work. With CX Intelligence, you could track:

• 7 SOP updates raised from recurring issues
• 3 IVR/routing changes proposed
• 5 FAQ or knowledge base articles flagged for rewrite
• 2 coaching programs launched for complex call types

Attar Insight's role is to make these actions visible and trackable — not just highlight problems.